Grow Your Amazon & TikTok Revenue

We pulled apart our strongest TikTok Shop months across client accounts and found the same pattern in every one. What drives the highest GMV months, and what kills them.

You ship hundreds of samples and 5% of creators drive the GMV. The creator webinar system that lifted creator GMV 54% in one week, with the setup and agenda.

A senior ecomm leader asked whether TikTok belongs with sales or marketing. The answer is yes, and here is how to measure it on platform and off, including the halo.

What the TikTok Shop team told agencies behind closed doors about what drives GMV: creator community, SKPP, GMV Max, FBT, collaborations, and L3+ creators.

Leadership always wants three things: how TikTok works, what it costs, and what the payoff is. The answers, the budget line items, and an ELI5 you can paste internally.

Last-touch hands TikTok's credit to Amazon, retail, and DTC. Five benefits the channel delivers anyway, and a better way to measure success.

One product, 100 samples a month, $0 ad spend. Five months later TikTok Shop was profitable, Amazon branded searches were up 588%, and Amazon sales were up 182%.

Out of 2,309 videos in one creator program, 17 drove 64% of GMV and one drove 20%. How to find your 17, keep those creators posting, and fund GMV Max to scale them.

The median $1M+ TikTok Shop brand keeps 11 cents on the dollar. Those same brands grew revenue 3.1x and EBITDA 3.4x faster than peers. The growth was hiding in CAC.