A/B Testing on Amazon: Why It’s a Must & How to Do It Right

What if the secret to boosting your revenue was right at your fingertips?

Have you ever wondered how many potential customers scroll past your listings simply because something there doesn’t resonate? If you are tired of guessing what tweaks will draw them in, then you need to start making data-backed decisions based on actual shopper behaviour.

Imagine increasing your sales by 8.6% just by removing a single word from your title. Now, imagine pushing that growth to 25% with the right optimization. All of this is possible with Amazon’s Manage Your Experiments tool - a free feature for brands enrolled in Amazon Brand Registry.
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^{What Is A/B Testing on Amazon?}

A/B testing allows you to compare two versions of your product listing to see which one performs better. Amazon automatically splits your audience: one group sees version A, the other sees version B. Since both versions run simultaneously, you can track results weekly, even before the test concludes. This gives you real-time insights into what resonates with clients, allowing you to optimize your listings with confidence. After a few weeks, you’ll know exactly which version drives more traffic and sales.

What Can I Test?

✅ Title
Does a shorter title increase clicks? Does adding a keyword boost conversions?
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✅ Bullet Points
‍Which version improves conversion rates?
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✅ Images
‍Does a lifestyle image work better than a product-on-white background?
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✅ A+ Content
‍Does one design keep customers engaged longer?
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✅ A+ Brand Story
‍Does highlighting the brand’s mission and values increase trust?
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✅ Multi-Attribute Testing
How do changes across multiple elements work together to impact sales?

Why A/B Testing Is a Game Changer for Your Brand

The goal of A/B testing is simple: More Clicks. More Conversions. More Sales.
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1. Boost Click-Through Rate (CTR)

Your CTR is the percentage of shoppers who click on your product after seeing it in search results. A better title or image can make your product stand out, leading to higher traffic.
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2. Increase Conversion Rate

Your conversion rate is the percentage of shoppers who buy after viewing your listing. Optimized content means more customers following through on their purchase.
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3. Gain an Edge Over Competitors

On Amazon, every sale you make is one less sale for a competitor. A higher conversion rate improves your keyword rankings, helping you outrank competitors in search results.

How to Start A/B Testing

1. Enroll in Brand Registry – MYE is only available to registered brands

2. Run the experiment

• Click on Brands > Manage My Experiments > Create New Experiment
  
  
• Select the type of experiment: start with high-impact elements like title or main image
  
  
• Pick the product you want to test: eligible ASINs are those that belong to your brand and have sufficient recent traffic to generate meaningful experiment results
  
  
• Input the content variations
  
  
• Set the test duration: give Amazon enough time to gather sufficient data for accurate insights - that is, no less than 4 weeks
  
  
• Click on Schedule Experiment

3. Analyze the results & Implement the winning version
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Take Control of Your Sales

Why rely on assumptions when you have the power of real customer insights? Amazon provides the tools, you just need to use them. If you don’t, you’re leaving sales on the table.

Need help optimizing your Amazon strategy? Amplisell can help you run high-impact experiments that drive real growth. Let’s make data work for your brand!

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