30 samples won’t build a TikTok Shop channel

Hi Reader, TikTok's benchmark data of top tier brands shows the huge impact from sampling and the resulting creator videos. Brands doing $0 - $12.5K/mo in TikTok Shop GMV deliver about 30 free samples a month. Those generate ~180 pieces of creator content, and those videos drive 51% of the shop's GMV. At $50K/mo, brands sample ~200 units per month. At $100K/mo, ~500 samples and 2,800 creator videos now drive 73% of GMV. At the top tier, brands doing 7-figures a month are pumping out 1,000+...