60% of TikTok Sales Go to Amazon

Hi Reader, I had a dozen calls this month with ecomm operators and every single one who had launched on TikTok saw an uplift in Amazon sales. A director of ecommerce at a $50M CPG brand told me: "If something's on TikTok, we end up getting like 60% of that as halo sales on Amazon. It is a direct feed to Amazon." A founder said: "Every time we turn TikTok off, we see sales decrease on Amazon. It's happened so many times that the data doesn't lie at this point." And a third was shared: "I have...