90% Posting, but only 5% Selling

Hi Reader, A director of social commerce at a brand with 5M followers on TikTok shared a crazy stat with me. They're sending 1,000 samples per month and 90% of those creators post content. That's an incredible post rate. But only about 5% of that content generates any sales at all. His words: "We're seeing really good post percentages of around 90% make content, but then only about 5% make sales." Let's do the math. 1,000 samples. 900 videos. Roughly 45 actually drive revenue. That means 855...