How to Pitch TikTok Shop to Leadership without Torching Your Credibility

Hi Reader, I'm on calls every day with ecommerce leaders who are pitching TikTok Shop to leadership and struggling to communicate the value of this channel. And they bring me in to explain why TikTok deserves a budget. So I am sharing exactly what I'm telling leadership so you can steal and use it yourself. Here is how to make the case for TikTok that's honest, defensible, and gets a budget. TikTok Will Underperform Amazon Not what you expected? I know, but we need to be clear about what...