TikTok is up 339%

Hi Reader, That's a quote from Connor MacDonald, CMO of Ridge in the Operators Newsletter. Brands that launch on TikTok are seeing incredible revenue growth both on and off channel. And we're still in the early days! Connor continues, "Spend grew from 0.5% to 1.6% of total budget. Even though the ROAS is inflated with a large % of growth coming from GMV Max, performance has continued to improve." "But this remains one of our biggest opportunities heading into the rest of 2026." [emphasis...