You shipped samples and nothing happened.

Hi Reader, You will never build a successful TikTok Shop channel without a creator community. Top brands like Comfrt, Medicube, Tarte, Crocs, Mary Ruth's all have creator communities that drive over 90% of their sales. Every brand I audit that is struggling on TikTok Shop has the same problem. They recruited creators, shipped samples, got a few sales, and then sales flatline. The brands that are winning built a community engine that runs whether they're online or not. Here's the full playbook...