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Background

DC Sports is a Louisiana-based company that offers products for most popular sport compact vehicles.

DC Sports signed with AmpliSell in June 2022 with the goal that many of our clients have: to grow their brand on Amazon and increase their sales. DC Sports had transitioned from Seller Central to Vendor Central and sought strategies to help boost its growing brand on Amazon.


THE CHALLENGE

DC Sports faced several challenges, such as Amazon Vendor Central controlling prices and the Buy Box on several ASINs. Another challenge was for products that were winning the buy box, their ad placements across the Amazon channel were poor, and with the stellar reviews and previous sales of their products, it was vital to ensure they had a rounded-out advertising funnel. A rounded-out advertising funnel is essential when growing your brand on Amazon, but it can be challenging.

the SOLUTION

Set minimum and maximum prices together to achieve target margins, drive efficient brand sales for DC Sports for Amazon to sell through inventory, and grow DC Sports through products that were winning the buy box consistently by expanding the advertising funnel.

Step 1:

Determine which products Amazon had inventory for on hand and roughly how many units. We want to ensure these products are featured in campaigns that will spend regardless of winning the buy box.

Why? To push customers to our branded listings regardless of the winning seller to drive sales, grow the brand, and decrease Amazon inventory at Vendor Central.

Step 2:

Determine which products Amazon and resellers would not be able to win the buy box on, and begin creating an optimized advertising funnel in terms of placements for these products to grow our account profitably.

Step 3:

Adjust and optimize! As Amazon sells through their inventory, begin to ensure the advertising placements for that ASIN are set up to capture sales effectively and continue to expand and test new campaigns and placements to find scale opportunities for our products.

the result

By partnering with AmpliSell, DC Sports saw an average monthly sales increase of $13,773 and a total boost of $68,869 from June through October.

AmpliSell transitioned the brand from a struggling Vendor Central setup to a thriving, brand-controlled Seller Central account—laying the foundation for long-term success.

Despite the rapid growth, AmpliSell kept TACoS under 10% to maintain strong profitability. Over six months, one of our dedicated Brand Managers ensured DC Sports gained prime placement on Amazon through strategic Sponsored Ads. This included in-depth keyword research, weekly monitoring via MerchantSpring, bid optimization, and detailed monthly reporting.

As a result, DC Sports significantly increased impressions, reached more target customers, and boosted organic rankings through efficient paid sales.


Tools & Systems we Used

  • MerchantSpring
  • Helium10
  • Amazon Search Query Performane Reports
  • Amazon Brand Analytics
  • Keepa

conclusions

Our Value Clients

Transform Your Amazon Channel into a Revenue-Generating Powerhouse

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Take the First Step to Grow Your Brand Sustainably
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