Josh co-founded AmpliSell in 2017 (then called eSpark) in Houston, Texas, and still leads strategy for every new client. He has spent close to a decade growing consumer brands on Amazon: listings, advertising, inventory planning, and the operating discipline that keeps a channel profitable as it scales.
When TikTok Shop opened in the US, Josh brought it into the agency as a second channel and built the creator community and sampling systems AmpliSell runs for clients today. Much of his writing covers the relationship between the two platforms, including how TikTok Shop sales lift Amazon sales and how to measure that halo.
He writes Shop Talk, a weekly newsletter on Amazon and TikTok Shop growth read by ecommerce leaders at brands like Dude Perfect, HexClad, Blueland, and Lume, and shares the same playbooks on the AmpliSell YouTube channel. In 2026 he spoke at the TikTok Shop Operators Summit and worked with Amazon Ads as a creator partner for Accelerate 2026. He has also appeared on the Amazon Legends and Always Off Brand podcasts.
Josh is based in Houston.
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