6 brands. $100M+ in TikTok Shop GMV.

Medicube ($200M+ GMV), Tarte ($105M+), Comfrt ($9M in a month) and three more top TikTok Shop brands all run the same 5-tactic playbook. Here's what they have in common.

Josh Rawe

Co-Founder

July 24, 2026

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Originally sent to the AmpliSell newsletter on March 24, 2026. Join the list here.

I did a deep dive into the top-performing brands on TikTok Shop over the weekend to see what they have in common.

Medicube ($200M+ GMV), Tarte ($105M+ revenue), Comfrt ($9M in a single month), and 3 more.

Different categories. Different price points. Different audiences.

Here's What Stood Out

One brand drives 99.3% of its revenue through creators. Not their own content. Creators.

Another brand found that 96% of their TikTok Shop buyers had never heard of the brand before. Pure new customer acquisition.

A supplement brand seeded 4,900 creators simultaneously and generated 177,000 videos in 30 days. They're now the #1 health supplement on TikTok Shop.

And an apparel brand doing $9M/month? Founded by a high school dropout with no funding and built entirely on TikTok Shop and a creator community.

All of them run the same playbook with the same 5 tactics!

The specifics look different (some run 24/7 warehouse livestreams, others run coordinated creator blitz launches), but the underlying system is identical.

I share each brand's numbers and the 5 exact tactics you can steal from their playbook.

Get it here: https://resources.amplisell.com/5-tactics-from-top-brands-on-tiktok

Want Help Executing this Playbook?

We help brands doing $5M+ launch and scale on TikTok Shop.

  • Creator recruitment & affiliate management
  • TikTok Shop content strategy
  • GMV Max & paid ad campaigns
  • LIVE stream operations & scheduling
  • Full-funnel analytics & optimization

We execute the plan and deliver sales growth.

Book a call here -> https://calendar.app.google/qM7gpPFhKb79Yi668

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