AmpliSell’s B2B E-Commerce Blog for Amazon Sellers

When it comes to shopping on Amazon, reviews aren’t just helpful—they’re essential. In a marketplace overflowing with choices, shoppers rely on reviews as social proof to make confident purchase decisions. Whether it’s a glowing five-star rating or a thoughtful critique, reviews give buyers a sense of a product’s real-world quality, helping them feel more certain before clicking “Add to Cart.”

If you're selling on Amazon, your product title isn't just a label—it's your first shot at making a sale. Amazon’s equation for sales is simple on the surface: Traffic × Conversion Rate × Average Order Value = Sales. But while the formula looks simple, optimizing each part takes strategy—starting with your product title.

If you’re trying to grow your sales on Amazon, you don’t always have to throw more money at ads. Sometimes, the biggest wins come from simple optimizations—starting with your product images.

Whether you're securing budget, justifying investments, or aligning internal teams, proving ROI from your Amazon operations is non-negotiable. But not all metrics carry equal weight. To convince stakeholders and drive smarter decision-making, you need to focus on the numbers that tie directly to performance and profitability. Here’s a breakdown of the essential Amazon metrics you should be tracking—and why they matter.

When people think of Amazon, they often imagine everyday essentials and gadgets—not high-end luxury goods. However, with Amazon’s growing focus on premium products through initiatives like Amazon Luxury Stores, luxury brands now have the opportunity to reach a wider audience while maintaining their exclusivity. But does selling on Amazon dilute a brand’s exclusivity? Not necessarily. When executed correctly, a luxury brand can thrive on Amazon without compromising its prestige.

Your brand is the foundation of your business, but without protection, unauthorized sellers can flood Amazon with cheap imitations of your products. Beyond undercutting your prices and pushing your listing out of the Buy Box—slashing your margins—these knock-offs can also permanently damage your reputation. Customers who receive a poor-quality counterfeit may never return to your brand. Worse, they’ll share their negative experiences, pushing future buyers away. By enforcing brand gating, you ensure that shoppers get the genuine product they expect. This builds trust, maintains your brand’s reputation, and strengthens customer loyalty. But what happens when you disable it? Here’s why turning off brand gating can wreak havoc on your Amazon business and how you can safeguard your brand.

If you’re selling on Amazon, choosing the right fulfillment method can make or break your business. It directly impacts your profit margins, scalability and customer experience. In this post, we'll break it down: FBA vs. FBM—what’s the best choice for your business?

If your Amazon store has been neglected, don’t worry—reviving it is possible with the right strategies. Here’s a step-by-step guide to getting back on track, increasing sales, and making the most of Amazon’s platform.

The Customer Loyalty Analytics Dashboard empowers brands to track, segment, and optimize customer engagement for better long-term growth. Here’s how you can use it to its full potential.

What if the key to increasing your revenue was right at your fingertips? Discover A/B testing—what it is, why it’s a game changer for Amazon sellers, how to do it effectively, and how it can drive your Amazon sales growth.